OIT CARES
A local government agency campaign focusing on the importance of effective customer service.
Branding, Logo Design, Print Design
Baltimore County Government
2018
Summary
The OIT CARES campaign was created by the Office of Information Technology of Baltimore County Government. The campaign emphasized the importance of providing stellar customer service to both Baltimore County Government Agencies and fellow coworkers by focusing on the following pillars of effective customer service:
- Communication
- Attitude
- Respect
- Excellence
- Synergy
With emphasis being placed upon these pillars as areas of focus, I decided to use the eye exam test as an aesthetic to embody the idea of focus. The printed posters were placed strategically throughout Information Technology building hallways that require passers by to focus in on what was on the wall.
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